This Week In Fashion - Swirl brings shopping to the palm of your hand


Apple has given us an easier way to shop the latest fashion trends available at our favorite stores without even leaving home. Swirl, Your Personal Shopping Assistant, by Swirl Networks Inc. has created a personal shopping app available for the iPhone.

When you purchase Swirl, now free on iTunes, the application will change your shopping experience forever. The application has a layout similar to that of Pinterest or Instagram, however the pictures that show up on your screen are images of clothing that is actually available to purchase from your favorite retailers right now.

Swirl will prompt users to select their favorite retailers, to create a personalized shopping page. Swirl receives ads for sales on clothing from a variety of retailers including Francesca’s Collections, DSW, and Coach.

After choosing from a variety of stores to follow, the Explore page allows users to scroll through hundreds of images of shirts, shoes, handbags and more. When you find a piece of clothing you just can’t resist, Swirl provides information on each item including where it can be purchased, how much it costs and if it is currently on sale.

If online shopping is more of a time killer than an actual shopping experience, Swirl also has a “Clip” feature that allows you to save the item to different boards of your choosing, including “Just for me,” “Weekend Style,” or “At the Office.”

This latest keeper of all fashion accessories also has an “Offers” tab which shows users all of the latest sale offers available now from stores near by.

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