This Week In Fashion - Lucy Hale named new Mark ambassador

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With her impeccable style taste both on and off screen, it was a no brainer for Mark cosmetics to name Pretty Little Liars Lucy Hale their latest beauty ambassador.

The Avon based boutique brand Mark will be celebrating the company’s 10th anniversary in August, when Lucy Hale will first be featured on the website.

“I’m incredibly proud to partner with a brand that is as passionate about empowering women as I am,” Hale said in a sneak peek campaign. “I’ve been a fan of Mark’s products for years, but it was important to me to work with a brand that is truly about beauty on the inside and out.”

The ABC Family star will follow in the footsteps of girls like Ashley Greene, but it can be expected that no Mark girl will grab the attention that Hale will bring. With her enormous fan base of girl ranging in ages from her hit television show, we’re sure Mark will gain many new shoppers.

It seems Mark made the perfect choice for their new ambassador, not only because of Hale’s admirable fashion taste, but also for her personal love for makeup.

“Growing up, when my grandma was taking a nap, I’d go into her makeup drawer and put on her red lipstick,” Hale said in her Mark campaign. “So I’d be running all over my grandmother’s house in a pink tutu and makeup all over my face!”

While photos of Hale showing off her Mark style won’t hit Avon magazines or the website until August, check out a sneak peek of her campaign, here.

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