The People for the Ethical Treatment of Animals has released a video by Sia for its newest ad campaign.
The clip released on Monday is titled, “Free the Animal” and is so eerie that it may do what the organization intends, which is be turned off to purchasing fur this holiday season
PETA said in a statement that the Australian native and devout vegetarian’s video is meant to highlight abusive practices enlisted by fashion houses all over the globe.
“Cruelty-free vegan fashion is more popular than ever and reflects changing attitudes over killing animals for their skins,” Sia said. “I was happy to lend my song ‘Free the Animal’ to PETA for use in this important PSA.”
Check out the video below and share your thoughts.
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