Beyoncé Knowles-Carter is entering the world of fitness with her new line, Ivy Park.
The line was originally announced in October 2014 and on Thursday, March 31st, 2016, a video teased the new fitness wear. The video features Beyoncé, her sister Solange, and even a cameo from Blue Ivy.
According to The Huffington Post, the line is named in part after her daughter and a park that she frequently visited as a child. Proving that she is an expert at not only music but plugs, in her new cover for the May issue of Elle Magazine Beyoncé was also photographed in clothing from Ivy Park.
???????????????? BREAKING: Beyoncé SLAYS on our new cover!!!! ????????????????https://t.co/EueJb2aIT9 pic.twitter.com/xbai7SLR0q
— ELLE Magazine (US) (@ELLEmagazine) March 31, 2016
The line features more than 200 pieces of athleisure wear with the brand name Ivy Park appearing on most of the apparel.
Ivy Park will hit stores on April 14, 2016. The fitness wear will be available at Nordstrom, Top Shop and Zalando.
Check out some new social media posts about the new clothing line below.
Introducing IVY PARK a new activewear brand for women. #IVYPARK
A photo posted by IVY PARK (@weareivypark) on
Introducing IVY PARK a new activewear brand for women. #IVYPARK
A photo posted by IVY PARK (@weareivypark) on
Introducing IVY PARK a new activewear brand for women. #IVYPARK
A photo posted by IVY PARK (@weareivypark) on
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