Caitlyn Jenner lands new endorsement deal as the face of H&M Sport

H&M has named Caitlyn Jenner the face of their H&M Sport line, which capitalizes on the athleisure trend. This is the second major campaign Jenner has landed since transitioning.

In a release, the retailer called Jenner “one of the world’s most celebrated athletes” due to Bruce Jenner winning at the 1976 Olympic Games. The first endorsement she signed was with Mac Cosmetics.

Jenner’s partnership with H&M Sport is the third athletic endorsement in the Kardashian-Jenner empire; following Kanye West’s partnership with Adidas and Kylie Jenner’s with Puma, Fortune notes.

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