Blake Lively criticized online for claiming to be part Cherokee

In a new campaign by L'Oreal celebrating diversity, Blake Lively announced she was part Cherokee and, of course, the Twitterverse is having a field day with it.

The ad features a variety of models with diverse ethnicities and skin colors, showcasing the vast color choices the cosmetics company has to offer. Each of the ambassadors announce their heritage with Lively saying, "I’m English, Irish, German and Cherokee."

Twitter users unabashadly shared their opinions. There were light-hearted quips, such as from one user, "man, how did cover girl make the right skin tone for blake lively's part cherokee skin?"

To more serious attacks such as this from a user as reported by the Daily News, “@blakelively unless you have suffered with Cherokee, don't claim them now that it benefits you monetarily, but imma let them go in on you.”

The star has yet to comment on any posts related to the Cherokee claim, but did post on Instagram a photo and message about celebrating diversity, noting, "We are worth it."

" 'Because I’m worth it’ is an iconic belief that resonates with so many, for good reason. Now more than ever that simple phrase is a powerful reminder to us all, as woman are coming together, rising up, and standing for their value. We are worth it. We are different shapes and sizes. We are different colors. We are beautiful inside and out. We are kind. We are brave. We are vulnerable. We are flawed. We are perfect. We are worth it. And we each have a story to tell. Which is why I was so moved by the ‘Your Skin, Your Story’ campaign. It's a beautiful illustration that we are in this together. And we are listening to one another and celebrating each other for both our similarities, and our differences. Now THAT'S beautiful." -Me 🙂 #worthsharing #truematch LINK IN BIO FOR A SNEAK PEAK ????????????????

A photo posted by Blake Lively (@blakelively) on Jan 8, 2017 at 3:34pm PST