Ben & Jerry's just dropped an ice cream flavor in honor of Bob Marley and it'll definitely be the hit flavor of the summer!
Aptly coined "One Love" after the musician's iconic song, the flavor has a banana base with caramel swirls and textures of graham crackers, not to mention chocolate peace signs.
The flavor first hit freezer aisles over in the U.K. before making waves Stateside.
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Proceeds from the ice cream will benefit One Love Youth Camp, an organization headed by the Bob Marley Foundation and Partners for Youth Empowerment. The annual camp would benefit kids in Jamaica to instill that "one love" message Bob Marley held so dear. By partaking in workshops and activities in the creative fields, fifty students get to immerse themselves in the arts.
“Bob Marley stood for more than just music – he advocated for social change and inspired millions to think about peace, love, and equality,” said Jerry Greenfield, the co-founder of the brand. “Ben & Jerry’s has long strived to champion love and social justice, and by partnering with the Marley family we’re happy to play a small role in supporting Marley’s vision for a sweeter world.”
On May 22, Bob Marley's eldest son, Ziggy Marley, will host a party in honor of the partnership and the flavor launch at the Roxy Theatre in West Hollywood.
Be sure to grab the ice cream flavor before it's gone from the ice cream aisle.
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